Zalando

Airdrip

Background and Ask

Create a innovative media placement for the SS24 campaign 'Your style, your statement'.

Insight

It is Zalando's belief that fashion and lifestyle empowers customers to express themselves, but the way we dress or think about ourselves is still heavily affected by people on billboards.

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Idea

Representation is key to expressing your true self. For their SS24 DOOH communication, we decided not to choose models, but rather anyone who passed by the largest billboard in Amsterdam. Through Airdrop, we invited everyone who stopped by to share their picture.

Result

It created a buzz not only in front of the billboard, but many began sharing it on social media as well.