Zalando

Airdrip​

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What's the case?

It is Zalando's belief that fashion and lifestyle empowers customers to express themselves, but the way we dress or think about ourselves is still heavily affected by people on billboards.​ For their SS24 DOOH communication, we decided not to choose models, but rather anyone who passed by the largest billboard in Amsterdam. Through Airdrop, we invited everyone who stopped by to share their picture. Creating a buzz in front of the billboard and on social media.