Strategic Direction 

Volkswagen

#Volksmomenten​

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What's the case?

Ever wondered where society is when it comes to car commercials? Building a car brand on social requires a human approach. Luckily, Volkswagen, the car of the people, has the unique brand opportunity to bring them back. We positioned the brand on social with #Volksmomenten meaning - moments from the people - in and around the car. Moving from global commercial moments, highlighting your first kiss, to local relatable moments like the moment your friend brings a sandwich with peanut butter on a 12 hour roadtrip. Resulting in SEO top search content with a crazy organic reach.