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Makes brand culturally relevant
Tommy Jeans
The Creative Exchange
Cultural relevance has become an essential part of the new luxury equation. TikTok is the biggest social media platform for the next generation. It is a place where creativity is fostered by its users. The Tommy Jeans strategy builds upon what creators have created and create new content where creators can build upon. It’s a full circle approach. We’re here to solely increase the creativity currency and respect the TikTok native culture by exchanging creativity only.
Creative Direction
Strategy
TikTok Launch
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