Finding happiness in the smallest things
The Rituals' philosophy; The Art of Soulful living, is about living in the present. Seeing and embracing the beauty in the smallest things that are happening now. TikTok is a platform that revolves around instant entertainment. Taking advantage of the smallest things that TikTok has to offer; playful, short and audio inspired content, we created the strategic foundation, finding happiness in the smallest things on TikTok. The strategy resulted in a dedicated community and hit 1M likes.