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Rituals Cosmetics

Finding happiness in the smallest things


The Rituals' philosophy; The Art of Soulful living, is about living in the present. Seeing and embracing the beauty in the smallest things that are happening now. TikTok is a platform that revolves around instant entertainment. Taking advantage of the smallest things that TikTok has to offer; playful, short and audio inspired content, we created the strategic foundation, finding happiness in the smallest things on TikTok. The strategy resulted in a dedicated community and hit 1M likes.

 Creative Direction 


 Social Strategy

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