The Social Hub
The Social Hub, previously known as The Student Hotel challenged us to translate their new brand positioning from 'students deserve better' to 'we all deserve better' on social. The Social Hub creates the opportunity to bring people together by facilitating a location where learning, staying, working, and playing meet. Opening doors became the strategic foundation for their social accounts where The Social Hub always opens a door for anyone who wants to learn, stay, work, and play. The content can travel anywhere from city tours to education on pronouns.