Wacht niet tot geluk je overkomt.
Every year the Staatsloterij shares their famous commercial before the New Years. With the Hammerfest team I was responsible for the social translation.
The TVC revolves around the relationship between father and son, with the message that we should not wait for happiness to happen. On social, we emphasised that this happiness doesn't always have to be big, it's in the little things. Especially when we're young we tend to dream big, but when you get older you start to appreciate the small things. That's why we decided to share moments of happiness across generations. Because a small gesture can have a big impact.
You don't have to see the Northern Lights to be someone's Northern Lights.