Staatsloterij

Wacht niet tot geluk je overkomt.

 

Background

Every year the Staatsloterij shares their famous (Christmas) commercial at the end of the year. In 2023 the commercial revolved around the relationship between father and son with the message that we should not wait for happiness to happen.

 

Ask

Create an online campaign suitable for the younger and diverse community.

 

Approach

One of the most important things for the (younger) online community is to be relatable. Therefore on social, we emphasised that happiness doesn't have to be in big (materialistic) things, it's often in the little things. 

 

You don't have to see the Northern Lights to be someone's Northern Lights.

 

Especially when we're young we tend to dream big, but when we get older we start to appreciate the little things. That's why we decided to share moments of happiness across generations and learn that happiness is indeed in the little things.

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Result

The campaign resulted in an online community sharing their appreciation for the little things in life.