The Art of Kindness

 Creative Direction 

 Strategy 

Together with @ritualscosmetics we’ve created a two week campaign on the Rituals global account where we solely focused on kindness. For us focusing on kindness meant dropping out all commercial content and create a stage to choose, nurture and live kindness. It created hundreds of fresh perspectives on kindness via social media, out on the streets and at all Rituals offices worldwide. 

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