Rituals Cosmetics

Cultivating kindness

 

Background

In Rituals philosophy, kindness plays a major role in creating a soulful life, but this wasn't visible yet.

 

Ask

Connect the brand Rituals with kindness.

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Approach

Cultivating kindness. If you truly want to claim kindness as a brand, you need to build brand credibility. Therefore we chose to block out all commercial content from @ritualscosmetics and solely focus on kindness. Together with Rituals we created a stage where kindness can be chosen, nurtured, and lived.

 

Result

It created hundreds of fresh perspectives via social, out on the streets and at all Rituals offices worldwide.