Bringing brands closer to society.
The Art of Kindness
Creative Direction
Strategy
In Rituals philosophy, kindness plays a major role in creating a soulful life. Yet, if you truly want to claim kindness as a brand you need to solely focus on kindness. This is where the strategic foundation came from of dropping out of all commercial content on @ritualscosmetics and instead, create a stage to choose, nurture and live kindness. It created hundreds of fresh perspectives on kindness via social media, out on the streets and at all Rituals offices worldwide. 🤍
Social Campaign
