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Anne Merel. Creative Director.

Bringing brands closer to society.

  • Hi

  • Work

    • Authentic Beauty Concept
    • Brekr
    • de Bijenkorf
    • Gemeente Amsterdam
    • Omroep ZWART
    • Rituals | Kindness
    • Rituals | TikTok
    • Rituals | The Beauty of Attention
    • Zalando
  • More

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    The Art of Kindness

     Creative Direction 

     Strategy 

    In Rituals philosophy, kindness plays a major role in creating a soulful life. Yet, if you truly want to claim kindness as a brand you need to solely focus on kindness. This is where the strategic foundation came from of dropping out of all commercial content on @ritualscosmetics and instead, create a stage to choose, nurture and live kindness. It created hundreds of fresh perspectives on kindness via social media, out on the streets and at all Rituals offices worldwide. 🤍

     Social Campaign

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