In Rituals philosophy, kindness plays a major role in creating a soulful life. Yet, if you truly want to claim kindness as a brand, you need to build brand credibility.
We chose to block out all commercial content from @ritualscosmetics and solely focus on kindness. Together with Rituals we created a stage where kindness can be chosen, nurtured, and lived. It created hundreds of fresh perspectives via social media, out on the streets and at all Rituals offices worldwide. 🤍