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Rituals Cosmetics

Cultivating kindness

 

In Rituals philosophy, kindness plays a major role in creating a soulful life. Yet, if you truly want to claim kindness as a brand, you need to build brand credibility.

 

We chose to block out all commercial content from @ritualscosmetics and solely focus on kindness. Together with Rituals we created a stage where kindness can be chosen, nurtured, and lived. It created hundreds of fresh perspectives via social media, out on the streets and at all Rituals offices worldwide. 🤍

 Creative Direction 

 Strategy 

 Brand Campaign

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