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Rituals Cosmetics

Cultivating kindness

 

Background

In Rituals philosophy, kindness plays a major role in creating a soulful life, but this wasn't visible yet.

 

Ask

Connect the brand Rituals with kindness.

Approach

Cultivating kindness. If you truly want to claim kindness as a brand, you need to build brand credibility. Therefore we chose to block out all commercial content from @ritualscosmetics and solely focus on kindness. Together with Rituals we created a stage where kindness can be chosen, nurtured, and lived.

 

Result

It created hundreds of fresh perspectives via social, out on the streets and at all Rituals offices worldwide. 

 Creative Direction 

 Strategy 

 Social Campaign

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