Klare Taal.

Over the past few years a new movement entered the world of beer, craft beer.

Something one of the biggest breweries in the world had eyes and ears on.

Heineken created a wide range craft portfolio that needed to be sold by their Marketing Managers. Although most of them do like beer, they aren’t anywhere near the knowledge of a beer sommelier. We concisely shared the ins and outs of every single craft beer in the small series ‘Klare Taal’.

 Concept 

 Art Direction