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 Social SEO Campaign

 Social Direction 

 Strategic Direction 

KPN

Iedereen behalve​

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What's the case?

Online exclusion is a group problem. One in four young people experiences exclusion every month. This growing problem occurs primarily in group chats and can lead to serious psychological consequences. The real problem lies not with the bully, but with the group that silently watches. In the follow up of 'A Piece of Me', 'Everyone Except' is created to raise awareness. The song, film and social series try to make the impact of online exclusion tangible and emphasize the difference that bystanders can make. 

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