Gezonde Generatie

Thank you for smoking​

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What's the case?

Smokers are still aggressively tricked into becoming addicted and dying prematurely. Time to reveal the absurd plot twist in a way only the tobacco industry can. We thanked everyone in the Netherlands for smoking. Thank you for believing in our tricks. Thank you for joining us. Everything had to feel like it was the industry sharing the message, from cast to copy to corporate audio.

 

The campaign was established in collaboration with WeFilm HPB and LamaLama.