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Gezonde Generatie

Bedankt voor het roken.

 

Smokers are still aggressively tricked into becoming addicted and dying prematurely. Having been tricked into smoking is an important insight. It's not the people we're fighting, it's the industry. Time to reveal the absurd plot twist in a way only the tobacco industry can. We thanked everyone in the Netherlands for smoking. Thank you for believing in our tricks. Thank you for joining us.

 

The message contributes to the anger we should have for the industry and should cause us all to stand up. As part of our efforts to end the tobacco industry, we have started a new initiative that aims to eliminate it @doei.tabaksindustrie.

 

The campaign was established in collaboration with WeFilm HPB and LamaLama.

 Creative Direction 

 Strategy 

 Campaign

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