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Makes brand culturally relevant
Gemeente Amsterdam
Oranje Onderste Boven
Due to COVID-19, one of the biggest Dutch celebrations; King's day, had to take place indoors. We kept it positive and came up with the creative approach from the well known Oranje Boven and turned it into Oranje Onderste Boven. A video that shows how a city like Amsterdam is determined to overcome and celebrate King's day safely.
Concept
Scriptwriting
Brand Video
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