Diadermine is here to help women with a more positive attitude towards ageing. Although their brand ambition is remarkable, their social channel didn’t yet share this message. There was a necessity to start sharing their beliefs by creating a social strategy. Self love became the foundation that encourages women to feel more confident and comfortable about their skin appearance. Moving from edited, polished, picture- perfect pictures to all kinds of different skin types. Within the first two months the organic reach increased by 55% and the engagement rate increased by 20%.