de Bijenkorf

 Creative Direction 

 Scriptwriting 

Een nieuwe balans.

2021 Autumn. A new season has begun. The world has changed and so have we. The last couple of years created a challenge and opportunity in finding new ways to live our lives. To build on de Bijenkorfs' vision to make everyone feel seen and special, we created a short series called 'a new balance' in which Kenneth, Suus, and Kiki share their stories during such challenging times. Finding a new balance became the foundation for all assets where we dive from 9:16 into 16:9 cinematography.