de Bijenkorf

 Creative Direction 


Een nieuwe balans.


2021 Autumn. A new season has begun. The world has changed and so have we. The last couple of years created a challenge and opportunity in finding new ways to live our lives. Together with de Bijenkorf and the Hammerfest team, I created a small series 'a new balance' where Kenneth, Suus and Kiki share their story, challenges, and changes on finding 'a new balance' in life. Finding a new balance became the foundation for all assets where we dive from 9:16 into 16:9 cinematography.

 Social Series