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Anne Merel. Creative Director.

Bringing brands closer to society.

  • Hi

  • Work

    • Authentic Beauty Concept
    • Brekr
    • de Bijenkorf
    • Gemeente Amsterdam
    • Omroep ZWART
    • Rituals | Kindness
    • Rituals | TikTok
    • Rituals | The Beauty of Attention
    • Zalando
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    Een nieuwe balans

     Creative Direction 

     Strategy 

    2021 Autumn. A new season has begun. The world has changed and so have we.

    The last couple of years created a challenge and opportunity in finding new ways to live our lives. Together with de Bijenkorf and the Hammerfest team, we created a small series 'a new balance' where Kenneth, Suus and Kiki share their story, challenges, and changes on finding theirs. Balance became the foundation for all social assets where we dive from 9:16 social into 16:9 full screen cinematography.

     Social Series