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Anne Merel. Creative Director.

Bringing brands closer to society.

  • Hi

  • Work

    • Authentic Beauty Concept
    • Brekr
    • de Bijenkorf
    • Gemeente Amsterdam
    • Omroep ZWART
    • Rituals | Kindness
    • Rituals | TikTok
    • Rituals | The Beauty of Attention
    • Zalando
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    Finding happiness in the smallest things

     Creative Direction 

     Strategy 

    The Rituals' philosophy; The Art of Soulful living, is about living in the present.

    Seeing and embracing the beauty in the smallest things that are happening now.

    TikTok is a platform that revolves around instant entertainment. Taking advantage of the smallest things that TikTok has to offer; playful, short and audio inspired content, we created the strategic foundation, finding happiness in the smallest things on TikTok.

    The focussed strategy resulted in a dedicated community and hit 1M likes.

     Ongoing Content