The Beauty of Attention

 Creative Direction 

There's something beautiful and incredibly powerful in paying attention.

Yet, being present can be a challenge. Rituals' best present for their community in 2020 was making sure they were able to be present during Christmas and that's where the strategy: connecting with the beauty of attention came in. Over the course of 4 months we connected with the beauty of attention via awareness, understanding, practice, and enjoyment. Creating small meaningful moments, a sanctuary at home, share thoughtful gifts, and actually be present during Christmas.

 Strategy 

 Social Campaign