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Rituals Cosmetics

 Creative Direction 

The beauty of attention


There's something beautiful and incredibly powerful in paying attention. Yet, being present can be a challenge. Rituals' most valuable present for their community in 2020 was to be present during Christmas in one of the most challenging years. That's where the strategy: connecting with the beauty of attention came in. Over the course of 4 months we focused on the beauty of attention via awareness, understanding, practice, and enjoyment. Creating small meaningful moments, a sanctuary at home, share thoughtful gifts, and being present during Christmas.


 Social Campaign

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