Authentic Beauty Concept

 Creative Direction 

In 2022, there's hardly a chance for brands to stand out being sustainable.

It's required. Consumers expect you to be sustainable, and that's a great, but also challenging for your communication. Together with Authentic Beauty Concept and the Hammerfest team, I guided a video focussing on sustainability where we decided to leave out everything unnecessary; VO, music etc. and solely focus on listening to nature. From the strategic foundation, where we learnt that keeping up with sustainability is the hard part. It's constantly changing. Listen, learn, and adapt.

 Strategy 

 Brand Video