KPN

Algo Influence​

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What's the case?

In the aftermath of the launch of 'A Piece of Me,' we found a TikTok from the Dutch police, victim blaming those who take nudes, which goes against the message of 'think before you forward' from the campaign 'A Piece of Me'. With 64% of Gen Z using TikTok as their Search Engine we had to share the right information and launched 'Algo Influence' influencing the SEO search buckets around sharing nudes. 

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Algo Influence is one of the initiatives of the brand platform #betterinternet.